Tough Enough to Wear Pink

Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley formally announced Monday, December 9, 2013 in Las Vegas NV at Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, the grassroots cowboy crusade called Tough Enough To Wear Pink has reached the $17 million fundraising mark to fight breast cancer. The benchmark, achieved over the past nine years of time since the campaign’s inception in 2004, was accomplished through the complex work of regional rodeos & western events across the country. The monies raised stay locally to benefit community breast cancer charities – which is the strength of the campaign’s success according to Wheatley.

“This is the ninth anniversary of Wrangler Tough Enough to Wear Pink at the Wrangler NFR & the crusade continues to gain momentum. Nobody could have imagined in that together we would raise millions of dollars for the cause,” asserted Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife & mother to professional rodeo competitors. She founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler & now commissioner of the Professional Rodeo Cowboys Association (PCRA). Wrangler has-been involved since the beginning & continues to be the title sponsor of Wrangler Tough Enough to Wear Pink. Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink & coordinates with rodeos & other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.

Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2013

  • Gunnison Cattlemen’s Days Rodeo, Gunnison, Colo.
  • Missoula Stampede, Missoula, Mont.
  • Minot Y’s Men’s Rodeo/Badlands Circuit Finals, Minot, N.D.
  • Black Hills Stock Show & Rodeo, Rapid City, S.D.
  • Crosby Fair & Rodeo, Crosby, Texas


About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)

Wrangler® TETWP™ was created by entrepreneur & breast cancer survivor Terry Wheatley to bring the sport of professional rodeo & the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. & Canada to focus attention on the need for a cure. To date, the crusade has raised $17 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope & support in that reaches beyond the rodeo arena to competitors, families & fans across America. For more information on how to help, visit







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