Being in the spotlight has always come natural to Jason “Tex” Hetland. With little inhibition whatsoever, he would constantly be capturing people’s attention with his wild antics and equally boisterous laugh. His personality earned him jobs as a mascot for several teams while he was in college. This experience led to a position as the official mascot of a local radio broadcasting station in the Twin Cities, for which he made numerous promotional appearances.
In April of 2006, Jason attended the Rodeo Academy led by International Professional Rodeo Association (IRPA) announcer Sam Howry. This workshop, which teaches rodeo announcers techniques and tools for better announcing, has been attended by well known announcers Justin McKee (Professional Bull Riders) and J.W. Kinder (Professional Rodeo Cowboy Association). During the summer of 2006, Jason provided sound for and was mentored by Doug Mathis, a Rodeo Announcer for PRCA.
Jason is beginning his third year as the primary announcer for Circle C Rodeo Association. Since 2005, Jason has been a member of the National Federation of Professional Bullriders. As an NFPB announcer, Jason has announced for several stock contractors, including High Risk Bucking Bulls, Larson-Pettyjohn, and Great Frontier Rodeo Company. Jason is also part of Minnesota Extreme Bull Riding, where he announces for Meyeraan’s Bucking Bulls. He has covered sanctioned rodeo events throughout the upper Midwest, including Minnesota, Iowa, Michigan, Missouri, North and South Dakota and Wisconsin. He has also helped cover the PBR World Finals and National Finals Rodeo in Las Vegas for RodeoAttitude.com.
Jason recognizes the importance of keeping the American rodeo tradition alive and healthy. He cares about the success of every rodeo performance and delivers the enthusiastic & professional sound that committee members, producers, stock contractors and especially fans will enjoy.
He has two daughters, McKenna, 3, and Faylin, 19 months, who are learning to love the rodeo as much as Jason does.