Was Selling The PBR The Right Choice For Its Riders And Fans?…

PBR page picture

Some interesting news is coming in from Beverly Hill, California and the home of the Professional Bull Riders organization in Pueblo, Colorado.  With the PBR being one of the fastest growing sports in recent years many people have been trying to acquire the booming company and get their hands dirty with the years of success that the founding fathers of the Professional Bull Riders organization has become from a minimal investment 26 years ago.

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This is exactly what happened today with the announcement that the Professional Bull Riders and IMG/WME agreed to terms for the company to acquire the PBR to expand its presence around the world.  The company’s CEOs, Ari Emanuel and Patrick Whitesell, made a statement about the acquisition by saying, “We’ve worked closely with the PBR for the last several years and share their passion for expanding the sport of bull riding globally. The resources across WME|IMG make the partnership a perfect match, combining top quality event production and broadcast rights.”

jim haworth

Jim Haworth, the CEO of the Professional Bull Riders organization, went on record to talk about the buy out by saying, “We are thrilled to join the WME|IMG family.”  He then went on to say, “The acquisition will allow our organization to continue its expansion worldwide, and bring our top-quality events to the masses. I look forward to broadening our reach and continuing as America’s fastest growing sport.”

Although the terms of the agreement have not been made public there are certain conditions that must be met before the acquisition is final.  it was stated on the PBR’s website that, “The transaction is subject to customary closing conditions, including antitrust regulatory approval, and is expected to close in May 2015.  Terms of the transaction were not disclosed.”

whats next

So the lingering question among the Professional Bull Riders organization’s fans is how will this impact ticket prices and the overall experience that their fans will enjoy at numerous live events around the globe.  The partnership is designed to make production and broadcasting even better than it has been in the past.  From what has been said so far today it is safe to say that the ticket prices and fan experience will not be interrupted but that remains to be seen.  You can read the entire press release on the PBR’s website by clicking the direct link here.  

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